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YSK: While you're on Lemmy/Kbin/Fediverse, you're not "the product" but you're also not "the customer".

Why YSK: Getting along in a new social environment is easier if you understand the role you've been invited into.


It has been said that "if you're not paying for the service, you're not the customer, you're the product."

It has also been said that "the customer is always right".

Right here and now, you're neither the customer nor the product.

You're a person interacting with a website, alongside a lot of other people.

You're using a service that you aren't being charged for; but that service isn't part of a scheme to profit off of your creativity or interests, either. Rather, you're participating in a social activity, hosted by a group of awesome people.

You've probably interacted with other nonprofit Internet services in the past. Wikipedia is a standard example: it's one of the most popular websites in the world, but it's not operated for profit: the servers are paid-for by a US nonprofit corporation that takes donations, and almost all of the actual work is volunteer. You might have noticed that Wikipedia consistently puts out high-quality information about all sorts of things. It has community drama and disputes, but those problems don't imperil the service itself.

The folks who run public Lemmy instances have invited us to use their stuff. They're not business people trying to make a profit off of your activity, but they're also not business people trying to sell you a thing. This is, so far, a volunteer effort: lots of people pulling together to make this thing happen.

Treat them well. Treat the service well. Do awesome things.

259 comments
  • Mostly what I feel is gratitude. Personally, I don’t have the skills, technical knowledge, or free time required to run even a small instance. I know I’m relying on the generosity of others, which makes me much more tolerant of delays, glitches, etc.

  • While we're at it, big thanks to the instance owners :) I'm donating an Euro a month, it's not a lot but at least something

  • Particularly in these early stages, really clear and transparent communication and plans are key I think.

    Nice to see some info on the sidebar links, hopefully will be combined with posts and further info as things progress.

    Help people buy into supporting the service they use, but knowing who they are supporting, why, and what their support via Patreon enables.

    I think a lot of people would be happy to pay small amounts, but what are the running costs, and what is the roadmap and requirements and cost to scale and improve performance etc. What happens to additional funds over and above the running costs? (Fair compensation for time should be a thing!)

    Another consideration is aside from the financial side, what other support will be required to scale and what are plans for that - additional admins, any other mods for "official" communities etc.

    It's a very exciting time, delicate but full of potential!

  • We’re all guests in an apartment building with an open door policy in a village of apartment buildings.

    Help out your building owners with the utility costs if ya can, design some cool apartments for others to experience and visit, but most importantly: take care of your neighbors and commune with each other to grow a stronger community

  • If you're not paying for it, directly or through donations, you are the product. If you're not paying for it via donations, someone else is paying for you. Nothing really changes.

    Put another way, this is a commons. You share the job of maintaining the commons, or you recognize that someone else is supporting you and you pay it forward when you can. Nothing is free, and we can lose these spaces if we don't take care of them.

  • This is honestly so refreshing. I forgot what it felt like to not be the product or customer online.

  • The sentence “if you're not paying for the service, you're not the customer, you're the product” might be accurate, but it would make more sense to me to say that if you're not the customer, you're the worker.

    Facebook and Twitter run on unpaid labor, mostly made by abuse survivors and especially teenagers. Twitter has been enshittified pretty fast so this has been the case since at least 2012. These aren't just scam, the long-running relationship between the scammer and his victims imply most components that you would find in a standard definition of abuse, including limiting their ability to conceptualize what's happening to them, for example with hard or hidden characters limits.

    Edit : I've forgot to mention that, but Mastodon also optimizes for engagement, I believe that we needed that to get attention from the media and thus to gradually build migration waves. There are good reasons to use Mastodon, but there are also forms of abuse there, total institutions as would say Goffman – defined by their inmates' isolation within a differentiated society. So there's a lot of bullshit. If we want to get rid of that, we need people to use software that won't abuse them, such as https://bonfirenetworks.org.

  • A great post that I wholeheartedly agree with.

    Just as with Mastodon / Twitter, the services may look very similar but what many fail to grasp immediately is the culture is different (in a very good way!).

  • Absolutely. I'm glad that we're cultivating such a great community so far, hopefully it will only continue to grow and improve as time goes on.

  • Gary King : We want to be free! We want to be able to do what we want to do! We want to get loaded, and we want to have a good time. So that's what we're gonna do. We're gonna have a good time.

    Thanks to everyone who contributes in big or small ways.

    • The Product: the fediverse
    • The Consumer: the people who created and maintain the servers
    • The Media: you.
259 comments