When feudalism was the old way, and human rights and freedoms were new, they were literally conserving the old way. The name was technically true.
Anyway, my point: Don't let enemies commandeer language with their newspeak where nothing means anymore what it apparently means and used to mean. If we agree to call them conservatives now, some literal-minded centrists (or whatever they are) will be fooled into voting them. We should repeat "that name is a lie, their actions are alt-right authoritarian". It's a mistake to go along with the lie and write on a map "Democratic People's Republic of Korea" or "Gulf of America".
Do we have a technical term for “fuck you, I’ve got mine”? Some opposite of socialism? Selfish?