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Searching for the weirdest lost Nintendo promo event of all time - a 1999 stunt where they body painted swimsuit-clad college students to promote the Game Boy Color
Before anyone asks - yes, this actually happened and was officially sanctioned by Nintendo of America. As far as I know, I'm the only person on the internet who is actively aware of this existing outside of a few others in a lost media Discord channel where I originally shared this discovery.
For context, I'm one of the search team members from the Lost Media Wiki who's been on the hunt for video footage of Super Smash Bros. Slamfest '99 over the past couple years. Slamfest '99 was notable for being livestreamed over the web via RealPlayer, a relative novelty for marketing in 1999. While the Slamfest '99 broadcast remains lost, our efforts to find any trace of information on it has led us deep into the Wayback Machine and old physical gaming media.
Upon browsing through an old GameInformer magazine from May 1999, I stumbled across this on page 32
