Why the cackle? Our standards are higher in most areas than EU ones, we're not 'giving' anything.
We follow ISO standards in pretty much all of the areas we have competitive advantage. ISO standards are based on improving efficiency, not politics and lobbying, unlike EU regulations. Which are also created with boring, restrictive, Roman civil law.
Also...
Reeves pointed specifically to financial services as one area of opportunity, suggesting that the City of London should be a hub for the whole continent not just for Britain.
London is still the hub for the whole continent, the EU failed miserably to take any markets from the UK.
I think this was called cakeism in season 3 or 4 of Brexit...?