You see it first they'll do it with carefully chosen surfaces....
Then I'll just let AI do it randomly, Before long an incredibly emotional scene we'll get a tasteless ad.
Who wants to be watching a dog get put down in Marley and me, only to be taken out of it when you see an advert on the back wall for... Idk.... Trojan condoms?
This is one of the reasons I really enjoyed the first few seasons of American horror story. At first I was like "oh yeah I know why this is going" but they change it up often enough where you had no idea where the last episode would leave you.
Young co worker told me the internet wasn't working, and I asked if they knew if it was the Wi-Fi or not. (They have a docking laptop so used both wifi and a wired connection at times).
A specifically said Wi-Fi.
It turns out they don't have a clue what Wi-Fi is, as they pointed to the LAN cable.
(Although in her defense, the reason we no longer had internet access, was that our outside tech contractors had just ripped off a "disused" master socket)
I do love how whenever they get baffled (so, 99% of the time).
Their head tilt of confusion is as much scientific inquiry as they can manage. ha.