I'm talking about what they say at 8:20:

Bulletin boards, forums, blogs. The main difference to today was twofold:  

For one there were no algorithms fighting to keep you online at any cost – at some point you were done with the internet for the day, as mind blowing as this may sound.

But more importantly: The old internet was very fractured, split into thousands of different communities, like small villages gathering around shared beliefs and interests.

These villages were separated from each other by digital rivers or mountains. These communities worked because they mirrored  real life much more than social media:  

Each village had its own culture and set of rules.  Maybe one community was into rough humour and soft moderation, another had strict rules and banned  easily.

If you didn’t play by the village