Many people are saying this

its apparently a Moody octopus, they're reversible and have a happy and angry side, to help non verbal people express themselves

it makes the whole thing so much more unsettling

I have one, and yes it’s adorable.

Fun fact: it’s actually reversible and the opposite (purple) side has a smile!

On mine the smile is on the blue side (exact same shade of blue as pictured above) and the grumpy face is on the red side.

Got it as a ‘stocking stuffer’ from my best friend’s mom a few christmases ago. Top marks.