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Melbourne Cup: most Australians have little or no interest in ‘race that stops the nation’, Essential poll finds

Punters are switching off the Melbourne Cup, with a majority of Australians reporting they have little or no interest in what was once “the race that stops the nation”.

According to the latest Essential poll of 1,049 voters, just 11% reported a “high interest” in the Melbourne Cup, down five points from when the question was asked before the 2022 race.

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Despite a lack of personal interest, two-thirds (65%) of respondents agreed the Melbourne Cup is a unique part of Australia’s national identity, down seven points. Just 50% of those aged 18 to 34 agreed.

About half (48%) said it promotes unhealthy gambling behaviour. More than a third (36%) said it normalises animal cruelty, up two points since 2022.

The figures come as an increasing number of brands and sponsors are distancing themselves from the Melbourne Cup and other racing events.

27 comments
  • we've got unlimited online porn in every variety, on tap 24/7, who needs horse racing to feel something any longer

  • I love how the race has been and gone, and hasn't warranted a post.

    The winner was a horse and the jockey got the credit. It wasn't Damien Oliver.

  • This year I know one of the jockeys (they used to be my Neighbors), I don't know what horse he was on, I'm not googling it and sending that to my google algorithm, I refuse to watch it or give the industry as a whole any of my attention.

    It needs to die, and the gambling that goes with it.

27 comments