Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune

Lay's drastically rebrands after disturbing finding: 42% of consumers didn't know their chips were made out of potatoes | Fortune

New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists.