United Airlines launches personalized ads on seat-back screens
United Airlines launches personalized ads on seat-back screens
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United Airlines starts serving passengers personalized ads on seat-back screens
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.
The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.